West Point has turned out more leaders than Harvard Business School.  West Point Leaders learn to meet these high performance standards: 1.        How to build a committed workforce that will overcome any obstacle and get the job done 2.        How to make the most of each individual’s talents 3.        How to thrive on danger (as opposed to stress) 4.        How to use role-playing to prepare for crises 5.        How to turn silence into as powerful inspiration as speech 6.        How to foster competition and cooperation to raise a group’s energy level    Business leaders in China will have a precious opportunity to learn how West Point Leaders can meet those standards from a world famous guru on the West Point Way of Leadership in China this May.    Larry Donnithorne, Who was the premier leadership professor at West Point for 15 years and also the author of “ The West Point Way of Leadership”, will led the learning conference and share with attendees best practices at West Point he discovered.

[“The West Point Way of Leadership”In China]  Philosophy VS Skill VS Character：There is phenomenon of periodical development of leadership in China, from Leadership philosophy development to leadership skills development, and to leadership character development. Now business leaders in China have strong desires to develop “Character Based Leadership” which is claimed and practiced at West Point.   Indoor Learning VS leadership challenges：West Point has turned out more leaders than Harvard Business School and is widely recognized as the best Business School in the world. Competent Business leaders working in the complex and changing environment in China can’t be made solely by business school study. They should be challenged and disciplined as cadet at West Point do.  System VS Application VS Tools：West Point Leadership which is widely considered as leadership principal with most impact on the business, political and military world of United States because of a book titled” The West Point Way of Leadership”. This book is strongly recommended by the former superintendent of West Point and attendees of the 2008” West Point Way of Leadership” Learning Conference will have an in-depth interaction with Larry Donnithorne, author of this book.  [6 Reasons to Participate]    The “ Leadership Lessons From West Point” Forum held in year 2007 not only witnessed the strong interest in and highly appreciation of the West Point Way of leadership by Chinese business leaders, but also offered us deep understanding of the suggestions, feedback and expectations from all the participants.     For the 2008“The West Point Way OF Leadership” China Learning Conference, We try to achieve improvements in the following 6 ways: 1.       Organization ：Learning Conference VS Forum.Attendees of this learning conference will be fully involved and greatly inspired. They are expected to be pushed into re-thinking and self-reflection. 2.        Speaker：Larry was touted as a guru of West Point Way of Leadership not only because of his strong education background (West Point, Stanford and Harvard), but also due to his military leadership experiences in Korea and Vietnam War. Larry was the premier Leadership professor at West Point for 15 years. 3.        Program：Larry’s training program design for the 2008 West Point Way of Leadership learning conference in China is based on our survey done among the attendees last year. It is focused on in-depth and systematic integration of processes, tools and suggestions. 4.         Presentation：Larry will deliver his program by multi-sense way of presentation.: Speech, comments, video, cases, exercises, sharing…… 5.        Topics : Topics and modules of larry’s one-day program were developed from our investigation in year 2007. Participants will learn and experience something beyond their knowledge base. 6.       Promotion：We as the organizer will achieve better effectiveness of Marketing and promotion of this conference than we did last year.

[Agenda of Conference] Time Content Speaker 09:00-09:05 Opening Speech Master of Ceremony 09:05-10:30 Module 1：The Soft Power of West Point way of leaders l         Moral Leadership and the source of inspired moral courage l         A Spectrum of Character in Leadership l         Be the leader of leaders l         The principles of effective West Point Way of leadership   Module 2：The West Point Way of Leadership and followership l         The definition of Leadership and Followership l         Levels of leadership and types of followership l         Interaction between leaders and followers around organizational goals   Larry Donnithorne 10:30-10：45 Tea Break   10:45-12：00 Module 3：The core of teamwork in West Point l         The balance between teamwork and individuality l         The leader’s role in defeating the five dysfunctions of teams l         Define the role of each individual in your team l         Forming and Using Circles of Trust l         Keys to a successful handling of a conflict situation   Larry Donnithorne 12:00－13:30 Lunch   13:30－14:15 Brainstorming：Keys to achieve heartfelt obedience   Larry Donnithorne /Renowned Entrepreneurs 14:15－15:30 Module 4：Decision-making modes from West Point l         3 modes of decision-making l         situations which may affect a leader’s involvement of followers l         Which of these modes would be most advisable for buy-in? for risk? for time limitations?   Larry Donnithorne 15:30－15:45 Tea Break   15:45－16：45 Module 5： Application of Leadership Development Model from West point l       4 years’ leadership challenge at West Point l       Leadership Development—From Principles to Practices l       Challenges and tasks of leadership development l       Develop leaders of your team l       Self-assessment   Larry Donnithorne 16:45－17:00 Q & A Larry Donnithorne 17:00－17:15 Closing Ceremony Master of Ceremony

[Bio of Larry Donnithorne] Dr. Larry Donnithorne began his formal higher education at the United States Military Academy at West Point from which he graduated in 1966. He later earned master's degrees in economics and civil engineering from Stanford University and his doctorate in education from Harvard University.  Dr. Donnithorne has served in varied executive roles ranging from commanding a company of 150 soldiers in combat in Vietnam and managing construction projects in Korea and the US to serving as president of a college and then as president of a university.  In Vietnam, he was described by the Brigade Commanding General as “one of the best company commanders in Vietnam,” and his subsequent work enjoyed similar commendations. In addition to his leadership roles, Dr. Donnithorne also served for fifteen years on the staff and faculty of the United States Military Academy at West Point teaching ethics, economics, and leadership and assisting the Superintendent with reforms of the institution’s character development programs and leader development programs.  In 1993, Dr. Donnithorne retired from active Army service.  He then served for almost six years as president of the College of the Albemarle in Elizabeth City, North Carolina.  He was then selected in 1998 as president of Colorado Christian University in Denver, Colorado.  He served in that capacity for eight years, when the University appointed him as President Emeritus and Distinguished Professor of Ethics and Leadership. Drawing upon both his many years education and experience in practicing and teaching leadership and ethics, Dr. Donnithorne has worked with leaders of many organizations on the interplay of sound ethics and the practice of effective, results-oriented leadership.  Organizations with whom he has worked or provided seminars or speeches include the following: Johnson & Johnson, Inc., IBM Corporation, American Express Financial Advisors, Coopers & Lybrand (now known as PriceWaterhouseCoopers), State Farm Insurance, Federal Home Loan Bank of Pittsburgh, CB Commercial Real Estate Group, FMI Corporation, Appalachia Educational Laboratory, International Association of Chiefs of Police, City of Spokane (Washington, USA), Future Presidents Institute of North Carolina State University, Carnegie Mellon University, United States Air Force Academy, Valley Forge Military Academy. Dr. Donnithorne’s most notable publication is a book titled, The West Point Way of Leadership: From Learning Principled Leadership to Practicing It, which was published in the US in 1994 by Random House and in the People’s Republic of China by the China Social Sciences Press in 2005.  A review of this book in the Harvard Business Review concluded that “the West Point model of leadership is a fascinating and insightful one, one that Donnithorne presents modestly, carefully, and convincingly....  The philosophy that underlies it...is based on moral principle, timeless values, and the leader’s selfless commitment to others.” Dr. Donnithorne is passionate about assisting the leaders of organizations of all types to achieve meaningful and long-lasting results through leadership which is founded upon  high ethical values.  He argues persuasively that this is the leadership that builds great companies, great communities, and great nations. [Comments On Larry]    “There is no good leadership without good character. The West Point Way of Leadership helps us strive for both.                                                    Max De Pree, Chairman, Herman Miller Inc                                                                               Author of Leadership is an art and leadership Jazz    “The West Point model of leadership is a fascinating and insightful one, one that Donnithorne presents modestly, carefully, and convincingly....  The philosophy that underlies it...is based on moral principle, timeless values, and the leader’s selfless commitment to others.”                          Harvard Business Review     “Larry’s engrossing reveals the Military Acaemy’s innermost ingredients for all to see—and use. This should be required reading for anyone who aspires to leadership in any field ”                                      General Dave R. Palmer, Former Superintendent                                                                                         United States Military Academy At West Point  “Larry’s philosophy of leadership is right. His techniques and tactics will work in the  modern era of leadership.”        Dana G. Mead                  President and CEO , Tenncco Inc.    [Target Attendee] President, CEO, General Manager, Vice GM, Director, Dept. and Division Manager, Regional Manager, team leader, project manager......  For the sake of building a common sense and understanding on the west point way of leadership, group registration is strongly recommended. [Registration] Standard Seat ：RMB4880/person (including training fee, training materials, lunch and tea breaks) VIP Seat： RMB8880/person and only for senior level leaders (including seat in VIP special area, training fee, training materials, VIP learning materials, Personal talk with Larry, certificate, supper, lunch and tea breaks, 2 books with Larry's signature)） Registration Information： Formal registration begins on Feb 1,2008 Special benefits are available for group registration with number of attendees over 10 Please confirm with us your registration no latter than May 1, 2008